What most of the brands and their agencies do is what they know best: using the same methods they have always had, using the – now - wrong tools, using the right tools wrong and throwing money at problems in order to sell advertising space and desperately trying to force people back to where they think they should belong. All this in spite of the fact that the media landscape has seen fundamental shifts. Didn’t anyone notice that people actually spend money to not see advertising?

Having that in mind I started Gull + Company in 2007, a Vienna, Austria based advertising agency working with clients building and developing their brands while providing full service execution across all media. Gull + Company was built on my over two decades of creative director work in advertising and from inception incorporated the story centric approach to communications for select clients and projects.

In early 2013 I launched the New York City based affiliate Gull Gotham, a storyworld and brand building enterprise.

The company is focused on working with clients to identify and elevate their brand story to engage people beyond advertising in an ongoing relationship experienced across all media. What we do at Gull Gotham is shift the perspective from brands as heroes to brands make heroes. And that is exactly what Hero Branding^® is all about. A radical new way of thinking, a unique story-centered approach, an outstanding method, new tools – all built to help our clients identify and elevate their brand story and to engage people in an ongoing relationship.

One of the fundamental principles of Gull Gotham is that the company is a collective of creative partners at large who walk the talk every day rather than a group of well-read suits. We are seasoned and active authors, graphic artists, entrepreneurs, creative directors, game developers, experience designers, strategists, and producers that practice beyond company assignments. And at Gull Gotham we develop and produce originals which is essential for the quality of our advisory work.