Why the best story about your brand is not about your brand
The last book you’ll need on branding, advertising and PR, by the creator of Hero Branding®. Having written countless advertising campaigns as well as screenplays, musicals and TV-series story maven Markus Gull sweeps away outdated traditional advertising methods and debunks the hype swirling around buzzwords like story telling, content marketing or native advertising, all mistaking consumers for possession and brands for heroes. Provocative and eye opening he proclaims a radical new approach beyond advertising moving towards brand storyworlds and immersive communications addressing the requirements of our fundamentally changed media landscape.
Draft
Howard Gossage meets Joseph Campbell