Originals

Hero Branding® Application

Explore your Brand Story's Character Universe

From the creators of Hero Branding® – Brands make Heroes comes an enterprise software solution that leads you through your brand’s Hero Branding journey. The application initially guides you through an exploration of the characters of your audiences and your brand. In addition the application explores various archetypical story arcs applying to your brand’s promises and values.

In development

N.O.A.H.

No option at Hand

N.O.A.H. is an action-packed immersive entertainment venture featuring the trails and tribulations of an eclectic group of misfit scientists, adventurers and iconoclasts. As a team they are on a mission to acquire a pair of every still existent life form to bring them to what will soon be the last safe place for all on earth. Along the way they encounter crimes against the environment, animals and humanity and they must engage, as there is no option at hand.

N.O.A.H. is experienced across all kinds of media harnessing the particular strength of each channel while focusing on the channel's specific audiences, their values, needs, motivations and media consumption habits. Meant to be heavily shared the narrative adjusts according to these specifications using different vantage points and highlighting alternate characters. These distinct story lines are linked across all media providing a unique and unified storyworld.

Preproduction / In development

An Inconvenient Truth meets The Shield

Beyond Advertising

Why the best story about your brand is not about your brand

The last book you’ll need on branding, advertising and PR, by the creator of Hero Branding®. Having written countless advertising campaigns as well as screenplays, musicals and TV-series story maven Markus Gull sweeps away outdated traditional advertising methods and debunks the hype swirling around buzzwords like story telling, content marketing or native advertising, all mistaking consumers for possession and brands for heroes. Provocative and eye opening he proclaims a radical new approach beyond advertising moving towards brand storyworlds and immersive communications addressing the requirements of our fundamentally changed media landscape.

Draft

Howard Gossage meets Joseph Campbell

Fallentown

It’s Not Business. It’s Strictly Personal.

A drama about trust, real values and what happens when we suddenly find ourselves in the situation of having to make tough decisions, which seriously impact other people’s lives.

Fallentown is the story about the turmoil of the people in a small town that goes bankrupt after a huge fashion factory everyone was dependent on has to close due to the economic downturn. Fallentown unfolds through the simultaneously intertwined perspectives of a working class family, the company, the bank and the mayor’s office.

In development

Treme meets Short Cuts

Life after Money

What's your price tag?

A digital hybrid documentary TV series about the value and notion of money, and about the real worth of food, products, and services.

The better part of the $ 14.1 trillion on earth is a mere illusion as there is only $ 1.2 trillion in real physical money. All the rest is debt and hope. What happens, if all of a sudden illusion becomes reality and all money disappears? How would everyone pay and get paid for work and goods?

In development

The Hunter's Diaries

Human by Nature

An adventure drama about relentless defense against ruthless greed, with nature on the brink of extinction. Survival depends on the bold action of everyone.

A misfit celebrity photographer comes to Africa and becomes inflamed with passion for the exploited continent, and understands that this is a symbol for the gradual death of mankind. Using his fame and artistic skills he takes action as a fire starter and savior, with a message that is relevant for decades and has since gained an almost apocalyptic urgency: The world and mankind will choke on its own greed.

In development

Sea Shepherd meets Out of Africa

The Diva

When Love rocks the Opera

A Rock-Opera-Musical about a secret love and the secret of love, taking center stage.

The Diva is the story of the biggest opera diva and the biggest rock star on the planet falling in love with one another. They are clueless about each other’s world and respective fame and understand that they can’t tell each other the truth about themselves in order to protect their love.

In development

Maroon 5, Aerosmith meets Mozart’s Figaro

SwinGirls

A Rat Pack on High Heels

SwinGirls is a fairytale about love and music and the dream of success, about growing old in a glittering paradise promising everlasting youth, and about the eternal chance to mend broken friendships.

A producer manages to reunite the legendary girl group The SwinGirls 35 years after their volatile break-up for one comeback show at Madison Square Garden. The estranged trio shows the same undaunted passion for their music, a jaunty humor that would knock even the Rat Pack’s socks off, as well as their open wounds, lies and dark secrets that soon endanger their highly anticipated comeback.

In development

Ti Amo

A musical you can't refuse

A mobster comedy pop musical about family ties, friendship, music and a lot of Amore.

The one and only son of the Godfather of Chicago wants to become a singer, so the Godfather sends him to his brother in Calabria to learn the ropes of the family business. But he decides to go to New York instead to see his other uncle, who’s running a bar. Once there he is mistaken for a hired replacement singer and vice versa. These mobsters will make you hold your breath – if you can refrain from laughing.

TI AMO premiered in 2008 at Vienna’s renowned Metropol Theater. It received a euphoric reception at its world premiere and every show thereafter was sold out ending in numerous encores and standing ovations. The show reopened for two additional engagements at the Metropol and the concert version TI AMO FOREVER is still touring today.

Produced in Vienna; all US rights retained

The Godfather meets Mamma Mia

The Bedlings

By Day You Have the Best of Dreams

Children need a feeling of self-worth. Children must be self-reliant, imaginative and strong. Children must have hope, a desire for adventure, a need to discover their creativity and their senses. And above all, children need dreams, to make believe and to create, but the growing exposure to passive entertainment is depriving children of these abilities. They forget, or never learn how to create things and invent stories and they also forget the endless power of their dreams.

The Bedlings is a whole universe of inspirational products: cuddly toys, each connected to their unique individual stories, books, games, music and much more in order to inspire children’s dreams and phantasies. The Bedlings, crafted for three to eight year olds, share the story of the beauty of diversity and equality.

Prototyped