Innovations Kongress
The IK innovations conference in Austria is the largest and most comprehensive one of its kind in Europe with over 800 registered participants attending in 2014. Markus Gull was one of the select invited keynote speakers from around Europe and presented Hero Branding – and why the best story about your brand isn’t about your brand.
Following the keynote presentation to all attendees he led two overbooked workshops for about six-dozen participants each. The keynote and workshops resonated perfectly with the audience and reinforced the fact that there is a high level of understanding about story and the fact that we have to push communications beyond advertising or else.
Many participants came away from the two day event with the clear notion that building immersive communications programs around storyworlds fueled by Hero Branding® is a perfect way to engage people in an ongoing relationship. We are thrilled that we returned from the conference with a brisk demand for additional workshops and multiple requests for a book on the topic.
