Campaigning Summit
Markus Gull will give a Keynote/Q&A "Beyond advertising: Why the best story about your brand is never about your brand" at the Campaigning Summit, Europe's leading campaigning event, 03/10/2016, Vienna. Get your ticket… More ›
The Anti-Summit
Markus Gull will be panelist at the Do-Tank with 1st movers this thursday. #BrandExperience #BigWisdom… More ›
Drowning by Numbers?
Prepping for the 2015 Upfronts, every network will be busy hammering away at numbers in order to promise advertisers the most eyeballs to put their commercials in front of. That somehow reminds me of the 1988 Cannes award-winning Peter Greenaway film, “Drowning by Numbers”. The movie is about a grandmother, her daughter and her niece, each of them guilty of drowning her husband, and the coroner who attempts to cover up these crimes. As a rhetorical device, director Greenaway uses the rules of games, repetition and, as the title suggests, the counting of numbers. Repeating, sticking to rules, counting… More ›
Why the best story about your brand isn't about your brand.
Thank God, there's storytelling now. And content marketing! We finally have something to save us from declining TV ratings, dwindling readership, and those inscrutable social media ads, which gobble up a fairly large portion of several hundred billion dollars in ad spending every year. Good news! Everything will be back to normal soon, now that everyone is a storyteller: brand story, investors story, everyone wins ... Wohoo! Oops, error! Now for the bad news: with storytelling we will run headfirst against the wall. Storytelling is in fact just another word for the same old tired hat that the… More ›
Innovations Kongress
The IK innovations conference in Austria is the largest and most comprehensive one of its kind in Europe with over 800 registered participants attending in 2014. Markus Gull was one of the select invited keynote speakers from around Europe and presented Hero Branding – and why the best story about your brand isn’t about your brand. Following the keynote presentation to all attendees he led two overbooked workshops for about six-dozen participants each. The keynote and workshops resonated perfectly with the audience and reinforced the fact that there is a high level of understanding… More ›
