Background

We believe that in today’s totally changed media landscape the only way to connect brands with their customers is story. We know that the best story about your brand isn’t about your brand.

  1. Hero Branding is the only story & audience-centric method that fuses the proven methods of how to build brands with the archaic myths, rules and techniques of creating compelling characters and absorbing stories.
  2. Hero Branding is ignited by a total shift of perspective from the traditional view of brands as heroes to Brands make Heroes.
  3. Hero Branding is pivotal when building immersive brand centric storyworlds where people and brands interact in an ongoing growing relationship beyond advertising.

Why Hero Branding?

  1. Only perfectly built stories turn products into brands and distinguish your brand from your competitors.
  2. In todays totally changed media landscape story is the only way for brands to interact across multiple touch points and media.
  3. Story is the only proven way to find and engage investors as well as to build employer branding and corporate responsibility programs.
Heros Journey

The Hero Branding® Journey

We have condensed Joseph Campell’s classic structure of the mythological Hero’s Journey into the Hero Branding Journey. This is the basis for vital, compelling brand stories audiences will relate to and share.
Immersive Communications

Immersive Communcations

Hero Branding® is the foundation for a vivid storyworld, the unique universe where people and brands interact. This storyworld disseminates across all kinds of immersive media and is experienced with multiple touch points.
Communications

Communications Circle

The overall narrative and every iteration follows a perpetual structure of triggering and sharing.

Who should use Hero Branding

I need a story because ...
  • I am starting a new company and want to do it right from scratch
  • I have a company or brand and am starting to communicate actively
  • I have a product but no brand
  • I have a logo but no brand
  • I have a brand but no story
  • All I can focus on and talk about is the price of my products
  • My products are „me too“ and the perfect storyworld is the only way to distinguish the products from others in the market sector (e.g. fashion)
  • I am launching new products under my brand or sub-brands
  • I have made acquisitions and have to build the perfect brand architecture and storyworld(s)
  • I am approaching investors
  • I want to start a Human Resources or Corporate Responsibility program
I have lost my story because ...
  • I have a product but no brand, and found out, that the product itself was not the right story
  • The founder/owner of the company is the brand’s story but this doesn’t work anymore
  • The next generation of the company’s owners took the helm and the story has to redefined
  • The cultural context of the industry I am in has changed and my brand has to adapt (e.g. cars, energy)
  • My product is a sleeping beauty that I want to wake up and relaunch
  • My brand’s story was stolen by a bigger, better distributed, better known competitor
  • I found out that I simply told the wrong story about my brand
I cannot advertise, because ...
  • There is a lack of traditional media so I have to find other ways to get in touch with my audience
  • I am starting to communicate actively and want to try non traditional media
I have understood that ...
  • My brand has no problem or challenge yet, but we are in the beyond advertising age and I want to adjust my brands communication to address this fact
  • I see the multiple opportunities of immersive communications and want to use them
  • I know that brand story and story telling is not enough and I want to build a vivid storyworld as well as a story-sharing program around my brand
I am an entertainment creator and ...
  • I want to build a strong brand on my story and characters
  • I want to use immersive entertainment in order to get my story out across all media, beyond a franchise model
  • I need to market my project to producers, studios or investors and need the perfect storyworld
  • I want to relaunch or remake an old concept