Traditional marketing and advertising methods and tools are not suited for todays volatile and constantly changing media-landscape. In this evolving environment we can only master new communication tasks with radical new thinking and contemporary tools.
Hero Branding ®
is the story-centered approach engineered to engage people in an ongoing relationship beyond advertising.
To date marketers have tried to convey their brand message to as many people as possible while positioning their brand as an icon in people’s lives. Hero Branding® garners real life insights to absorb what motivates people to act as they do and harness’ the age-old charisma of heroes and their intriguing stories to build compelling brand stories that are sustainably shared. These compelling brand stories move people to spend quality Time with Brand to become the hero in the brand story and thus ambassadors by themselves
Traditional Approach
MKTG. | Advertising | PR | Digital | Media
Hero Branding® Method
Immersive Communcations
Development
Team
- Marketing Experts
- Planners
- Advertising Experts
- PR Experts
- Media Experts
- Marketing Experts
- Planners
- Advertising Experts
- PR Experts
- Media Experts
- Communications experts
- Brand building & story world architects
- Authors
- Experience designers
- Immersive communcations experts
- Directors
- Producers
Content
approach
- Product, consumer, benefit, message
- Emotionalize the product benefit
- fictional stories
- Improve people's lives in specific areas
- Stories from around the emotional world of people
Community
approach
- Stimulus – response, storytelling,top down
- Presentation of products and advantages
- Inform and educate consumers
- Create an image
- Story sharing, shared interests
- Sharing on equal footing
- The shared story grows together
- People are co-owners of the brand
Media
approach
- Media driven implementation of a 360° Approach
- Integrated – multi-media, cross media, new media
- Content marketing – native advertising
- Story-driven implementation and media neutral
- Transmedia – immersive, all media
- Owned, paid, earned & shared content
Appeals To
- Focus on one target group | sociodemo- graphic Milieu, media channel controlled
- Human Ressources campaigns parallel
- Use of story driven approach to share a common story in their chosen channel with – even completely different – target groups
- Employer branding as a fundamental concept
Media Channel
Utilization
Perfect medium for messages that focus on a target group | TV as lead-medium
Profit from the volatility of media to reach audiences in their adequate mood
Indicators
GRPs, Click, OTS, Unique Clients
